Martingale - About Us

MARTINGALE is a 'SARL' created in december 2003 by Jean-Philippe Béraud and a few financial partners, all family and friends.

MARTINGALE n.f (provenç. martegalo, de Martigues) : Système de jeu qui prétend, selon des principes fondés sur le calcul des probabilités, assurer un bénéfice certain dans les jeux de hasard.
A martingale is a kind of 'winning-formula' used for instance at roulette. Basically, this name means we do our best to insure everything is done to achieve success, but we know that in the end of the day, music business is just a game of chance.

Our main activity is promotion (PR / radio pluging). Nevertheless, originally our company was set up as both a label and a services provider. As far as the label is concerned, our aim is to release skilled indie-pop / indie-rock acts from all over the world through licensing deals from foreign labels. MARTINGALE is also dedicated to sign an produce a small number of european artists. We had to stop our label activity for a while but plan to start it again perhaps with artists we already worked with.

MARTINGALE also has limited activities in publishing and consulting, representing foreign companies on the French market. We like anyway to have a broad vision on any project, promotion for instance should be just a part of a full strategy. We can work on projects with almost every kind of music, but we need to believe in the artists we work for. Even for them, we will sometimes need to refuse offers if we are already busy with too many other projects.

Jean-Philippe Béraud
JP Béraud graduated in 1997 from Institut d'Etudes Politiques de Rennes, and got a DESS (= Master 2) of Marketing from IAE Aix-en-Provence in 1998. He also studied one year in Salford University (Manchester, UK) in 95/96.
He worked from june '98 to september '01 as a sales analyst in BMG France sales department back office. After a short break in a different business (health computing), he got back to music and had several free lance jobs before he started MARTINGALE.