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Ask any PR about their relationships network in the medias and you will be surprised : they know everyone, especially key contacts are always long-time friends ! At least that is what they want you to believe. Allright, even the worst PR has at least a few real contacts, and the best ones really have favoured relationships with some of the most famous and influent journalists. Nevertheless, here is another game of chance : noone can insure you will get reviews / interviews / TV / radio airplay you wish for, even if you invest massive financial means to get the best PR.
MARTINGALE is not a usual PR agency. First of all we do not do PR just for PR. Any attempt to get media coverage must lead to something to be defined before any action : notoriety or positionning, record or gig, artist or album and so on. Though there is obviously no direct link between media coverage and sales, we do know in the end of the day it has to lead to good financial results. Therefore, MARTINGALE is ready to consider any proposal for a PR mission to be paid by a fix + % : for instance, we can set up a contract where a part of our action will be paid through a percentage of royalties. You will probably not meet many PR agencies ready to do that, because bet and risk is not their job. It is ours.
Of course, a more usual way to work is allright for us too. But in any case, we need to believe in a project we will have to support. MARTINGALE is able to help you define your aims, your targets among all different medias, to set up your communication tools, to contact medias, to keep in touch with them, and to follow this actions as long as necessary. We can insure the whole job or any part of it. You can also ask our help to help you get the best results from your existing PR. Contact us.
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Some possible missions |
| - Full PR mission (at least 2 months) |
| - Conception of PR strategy and media targets |
| - Conception of any communication tools |
| - PR toward specific category of medias |
| - Partnerships research and negociation |
Important point : our other activities will not allow us to take many different missions. It also grants those we chose that they will get all our attention. Therefore, we could have to decline some offers. Nevertheless, we would be able to recommend you other good PR agencies.
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