A succesfull musical project whatever it is (record and / or show) implies a real consistency of all means used from the start to the end of the process, from the artist to the audience. Keeping an eye over every issue is sometimes hard, but one need to take everything in account to get a chance of success in this business.

A great scale organisation allows help from specialists in every particular area. But then one will definitely need to coordinate their activities, since they have different motivations, different ways of mind. On the contrary, a smaller team means a risk that some important issues could be ignored or unefficiently managed.

Indeed, some projects could imply for instance : labels from different countries, a distributor, several PR, some producers, executive producers, a tour-management, a booking agent, several publishing companies and so on. Even releasing a single album implies many different kind of issues and skills : songwriting, music, studio, copyrights and law, artwork, deal negociations, PR, advertising, sales, logistics, royalties and many others.

Whatever your project is, MARTINGALE is able to help you get a broad and complete vision over it. We will help you build the best tools and strategies according to your assets, your needs, your lacks, and your aims. We can find people you need in any kind of business (PR, artwork...) and help you manage them. For instance, you do not need to be a professional PR to work with a PR : you just need to know their job enough to direct and control their actions, to give them the rights tools and informations, to let them understand their role in a larger strategic masterplan.

Feel free to contact us and tell us a bit about your project : we are able to make you proposals to insure we will have together the best chances of success.

© MARTINGALE 2003-2004 - All rights reserved